LXTV is an Emmy award-winning production company for lifestyle and entertainment programming and is a division of NBCU Owned Television Stations. www.lxtv.com
Lx is digital news brand for original content for the NBCUniversal Owned Television Stations. Lx is short for Local X with the X standing for "exponential". Lx is a part of the station group's multicast division led by senior vice president Meredith McGinn, content strategy vice president Matt Goldberg and managing editor Meagan Harris. Lx is on the following online platforms, Comcast cable over-the-top for Apple, Fubo and Roku customers, social media, via its website and as an over the air network on 43 stations.
Lx content would feature long form content, a switch from prior NBC efforts at NBC News Now with Briefly and Snapchat news show, Stay Tuned to reach Gen Z and millennials. With the broadcast network and streaming channel, there would be two live programing block (7-10 AM and PM) of three hour daily newscast producted at KXAS. Lx programming would originally coming from station group and owned and separately operated LX.TV Productions with the expectation to license additional content to fill out the day. The additional content would come from Jukin Media, Tastemade and the Dodo. The main news cast when launched will be two hours long.
NBCU stations' desire to reach younger audiences is what lead to the creation of the Lx content brand. On September 23, 2019, the station group launched its Lx news digitally initially on YouTube, its website and social media. Lx was launched live-streaming channel and multicast over-the-air network (NBC Lx) in May 2020.
LXTV is an Emmy award-winning production company for lifestyle and entertainment programming and is a division of NBCU Owned Television Stations.