Twist, a women-oriented channel featuring lifestyle and reality programming. The network launched April 5th, 2021 and includes hundreds of hours of home, food, and reality content, much of it featuring exciting reveals – or twists – at the end of each show. www.watchtwist.com
Twist will provide an exciting new viewing option for our female audience with content that has not been available through a multicast channel until now, which include True Crime Network and Quest.
In addition to carriage in 41 TEGNA markets, Twist will be carried in 11 Univision local television markets including the top four markets of New York, Los Angeles, Chicago and Philadelphia. Twist will also be carried in 31 HC2 Broadcasting local markets and reach DMAs covering 70 percent of U.S. television households. Additional distribution agreements are expected to be announced by summer. The launch of Twist follows TEGNA’s success with multicast channels True Crime Network and Quest, and capitalizes on a growing over-the-air (OTA) audience by offering quality reality programming for women who are currently underserved through multicast channels.